Model Status Report
This model will be based up on a new research project looking at opinion leader within social networks and their effect on moderating negative outcomes caused by alcohol consumption. We would like to use the phenomena of "word of mouth marketing" through selected peer opinion leaders to alter the drinking behavior of a larger community, for example a single dorm on campus. This new direction interests me for its' potential to affect a larger number of people(efficiency), could be more cost effective, and the utilization of established yet growing social networks for the promotion of public health. This approach has never been taken with campus drinking. This program will be created from scratch using examples from HIV prevention strategies and from marketing strategies.
I see this project being completed in five stages.
1. Development
- procedure for identifying peer leaders
- define desired behavior to be carried out by peer leaders
- creation of training program for recruited peer leaders
- data collection process outlined(surveys/journals/referral records)
- establish collaborative relationship with outside departments(Residence Life)
2. Seek Institutional Review Board Approval
3. Pilot study to show proof of feasibility and to evaluate procedures
4. Implementation
- identification and recruitment of peer leaders
- training of peer leaders
- data collection
- maintenance of project(feedback) adjustments made as needed
5. Data Analysis and Final Reports
I’m still a little unsure of this model; perhaps it is over simplified in this status report. Certainly the evaluation of the project through data collection will be a hard procedure to define and implement. As for the final model I am unsure what that will look like. Will the final model be a general model based upon this project but would be used by other future projects as a guide?
Subscribe to:
Post Comments (Atom)
2 comments:
You are going to want to look at models that deal with the affective domain as well - take a look at Krathwohl's taxonomy:
http://classweb.gmu.edu/ndabbagh/Resources/Resources2/krathstax.htm
Andrew!
Like the "concept" but a little fuzzy on the communication Channels of the peer leaders to students. Are you thinking about Facebook network or face-to-face contact? My experiences with my 14-year-old who lives on the internet.
What does the research say about how student who drink do it socially or in isolation and what social support structure is going to be needed?
Following Dr. Edmonds suggestion, you might want to look at models that deal with the affective domain.
Post a Comment